What we look for in Outliers
You must be a tech startup modelled for regional success to submit your Pitch Deck; below are some of the key aspects we review in your startup. Our early-stage advisory board and possible funding from our angel investors will help you perfect some of the key issues to stand out from the crowd for regional success! To get insights on our thought process when we review your pitch deck, simply download our seed stage Airbnb Pitch Deck Review.
DesignLayout: Your pitch deck design should be really nice, demostrating your capabilities as a Founder/CEO for us to give you vote of confidence on your execution capabilities before we even review your pitch deck.
VisionCover Page: What is your startup’s bold Vision - this should demonstrate ultimate ambition for your startup? i.e if you are a car rental platform, you can say 'To provide ultimate car rental options in emerging markets 'starting in Africa' with over 1 000 000 cars available to rent' This is what get's investors excited to review your deck.
ProblemSlide 1: Describe the pain point for the customer, does this need a pain killer or vitamin - for most emerging markets we need a pain killer. Describe how this problem is currently being solved in the market and why is this inadequate? i.e currently cars for rent are parked on the road sides for advertising and this is inefficient as you need to drive around the city to find a suitable car.
SolutionSlide 2: What was your ‘aha’ moment? How does it make life easier for customers. How are you building a competitive edge, that’s hard to replicate? i.e Wanted to hire an offroad car, but had to drive the whole town looking on road side and so far we the biggest number of listed cars in our city.
ProductSlide 3: What is your product offering? Share any pictures and links to your product! Our community would love to try out your product. i.e We provide a platform for individuals to rent out their cars and for clients to navigate available options, with virtual reality option to view the available cars remotely.
Why NowSlide 4: Why now, timing is everything? Are they any trends supporting this? Any validation that the solution is already happening the market? i.e the car rental market in our local city is growing 20% on a quarterly basis.
Market SizeSlide 5: What is your SOM, SAM and TAM? Emphasis should be on your SOM, validate it using a bottom-up approach. i.e We counted over 5 000 cars on the road side advertised for rent in our local city, on average each car is rented approximately 10 days per month at $60 per day - this translates to a SOM of $36million. We are targetting 10% of available SOM over the next two years, generating GTV of $3.6million and Net Revenue of $180k.
CompetitionSlide 6: Identify two most important factors which shape the choices for customers within your market and plot the two variables on an XY Graph - X axis being the primary factor 'where you need to develop competitive edge to capture the market immediately' and Y axis being the secondary factor which is driving market places change and preference for your customers. Position players in your market within the XY Graph.
Go To MarketSlide 7: What is your marketing strategy to communicate your competitive edge to capture the SOM you are currently targeting i.e over the next two years? How do you plan to build viral co-efficient and network effect to capture SAM and TAM in the future?
Business ModelSlide 8: How are you going to print money with your start-up? i.e Commissions, Subscription, Fees, Markup. What is your LTV, CAC and EBITDA margin? Current or projected revenue model(s). i.e Charge a 5% commission on every successful car rental.
TractionSlide 9: What have you achieved so far? How are you growing i.e MoM, YoY? The best way to demonstrate traction is to show your early revenue from your early adopters i.e family, friends, local community. For our Love Money, you must generate a minimum net revenue of US$100 per month. i.e we have listed 500 cars on our platform and generating Net Revenue of $800 per month growing 5% per month.
Funds & PricingSlide 10: How much are you raising, you need to be realistic and not include ridiculous figures. What will the funding help you achieve? i.e you can say 'Raising $50 000 to list 2 000+ rental cars on our platfrom.'
RoadMapSlide 11: Provide a solid Road Map to deliver your SOM say over the next two years i.e highlight the important and realistic milestones you want to achieve.
TeamSlide 12: Having a co-founder to compliment you is the best option. You must have both tech and business skills within your co-founding team.
TechnologiesTechnologies: Highlight foundational technologies powering your product to highlight what makes your solution technically superior.
A startup is an early-stage business that is designed to bring efficiency to your market and grow exponentially leveraging technology to be at the forefront of market changes, right on time but ahead of the current competition in your market.